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Boosting Your NPS Score: Powerful Questions to Ask Your Customers

A high Net Promoter Score (NPS) is a testament to customer loyalty and advocacy, making it a critical metric for businesses striving for success. To elevate your NPS score and uncover valuable insights, asking the right questions is essential. In this blog post, we will explore powerful questions you can ask your customers to boost your NPS score and strengthen your customer relationships.

"NPS" in a blue square with a yellow circle

How Likely Are You to Recommend Us to Others?

The classic NPS question remains fundamental in gauging customer loyalty. By asking, "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?" you can identify your Net Promoters, who are enthusiastic advocates, and uncover potential detractors whose feedback may provide opportunities for improvement.

What Was the Primary Reason for Your Score?

Follow up the NPS question with an open-ended query, asking customers to explain the reasoning behind their rating. This question allows customers to share specific details, giving you deeper insights into what drives their sentiment and satisfaction levels.

What Can We Do to Improve?

Asking customers for suggestions on how to enhance their experience demonstrates that you value their feedback. Encouraging constructive criticism empowers customers to voice their concerns and provides your team with actionable insights to address any shortcomings.

What Features Do You Value Most?

Inquire about the features or aspects of your product or service that customers find most valuable. Understanding what resonates with them allows you to highlight these strengths and focus on delivering exceptional experiences around those key attributes.

How Did You Discover Us?

Knowing how customers found your business provides valuable data for optimizing marketing and acquisition strategies. Whether through word-of-mouth, online search, or advertisements, this information helps you allocate resources efficiently.

How Would You Rate the Customer Service You Received?

Customer service is a vital component of customer satisfaction. By asking customers to rate their experience with your support team, you can pinpoint areas for improvement and ensure a seamless and positive customer journey.

Have You Previously Tried Our Competitors?

Understanding whether customers have experience with your competitors allows you to identify your unique selling points. Comparing your offerings with competitors' helps you refine your value proposition and stand out in the market.

Would You Like to Participate in a Testimonial or Case Study?

Loyal customers are often eager to share their success stories. By inviting customers to participate in testimonials or case studies, you not only showcase their satisfaction but also inspire potential customers to engage with your brand.

How Can We Make Your Experience More Personalized?

Personalization is a key driver of customer satisfaction. By asking customers how you can make their experience more tailored to their needs and preferences, you demonstrate your commitment to meeting their unique requirements.


Asking the right questions is crucial for boosting your NPS score and building strong customer relationships.

The insights gained from thoughtful customer feedback enable you to make data-driven decisions, enhance customer experiences, and foster loyalty and advocacy. By regularly seeking feedback and taking action on customer suggestions, you can create a customer-centric organization that delights customers and stands out in the competitive market. If you're needing to improve your NPS scores, use Surveyor back by the powerful technology of SalesForce to get effective results for change.


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